CEO & Creative Director


President of advertising・Orchestra

In the fields of fashion and design, AZZAMI has provided innovative direction for his own brand as well as clients that include commercial establishments, large theme parks and towns. His wide range of creative direction spans numerous television commercials and advertisement campaigns. AZZAMI’s expertise extends beyond the fashion and product design industries, as he continues to draw attention both from within and beyond Japan. He founded Craft Design Technology in 2004.

CEO & Creative Director Product Design

Shuwa Tei

President of Intentionallies

After graduating from Musashino Art University, Shuwa Tei founded Intentionallies in 1996. Since its establishment, he has received high accolades globally for his designs in various fields, with architecture at its core. His clients include major electronic appliance manufacturers and department stores as well as Hotel Claska in Tokyo. At Amadana, he is responsible for the refined yet classically Japanese design of the products. An influencer across various scenes, Shuwa Tei has recently been involved in large global projects and continues to expand his reach.

Graphic Design

Tyler Brûlé

Born in Canada, Tyler Brûlé moved to Britain in 1989. After working at BBC as a news reporter, he became editor of various newspapers and magazines including The Guardian. In 1996, he launched Wallpaper* in London, a magazine sold in over fifty countries, bringing the “designed lifestyle” to the forefront of people’s minds. Brûlé founded Winkreative in 2002, a branding agency with a client roster of prestigious international companies and brands. A regular columnist for the Financial Times column, Brûlé launched Monocle magazine in 2007, a new media with global intelligence as its central concept.

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